March 3, 2007

Coffee News: Dunkin' Brands and P & G to Bring Dunkin' Donuts Packaged Coffee to Retail Outlets

Dunkin' Brands and Procter & Gamble have signed an agreement to launch Dunkin' Donuts coffee at retail. P&G Coffee will be responsible for distributing Dunkin' Donuts packaged coffee to grocery stores, mass merchandisers, club stores and other consumer retail channels across the United States.
With Dunkin' Donuts as the #1 coffee and baked goods chain worldwide and Procter & Gamble as the #1 selling coffee roaster in the United States, the agreement brings together two leading consumer brands with extensive knowledge of the coffee industry.

"We look forward to a collaborative partnership with Dunkin' Donuts, a company that shares our passion for innovation and building strong brands," said Doug McGraw, Vice President of Global Coffee for Procter & Gamble. "We are confident that the addition of Dunkin' Donuts high-quality coffee to our existing portfolio will allow more consumers to enjoy this premium, trusted brand of coffee at home."

Full article here.