April 2, 2006

Coffee News: Coke Brewing A Hot Coffee Putsch

"New York -
Coca-Cola is making a run at hot coffee. Coke spokesman Andras Kallos tells Forbes that the company "is working on new initiatives for growth, and freshly brewed beverages certainly play a big part."

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On Thursday, Peter Slatin, editor of the Forbes/Slatin Real Estate Report, reported that Coke was opening a 4,000 square-foot store in Toronto, suggesting that Coke Coca-Cola (nyse: KO - news - people ) is testing the retail waters and perhaps looking to create a chain of establishments similar to the venerable one Starbucks (nasdaq: SBUX - news - people ) has already built. But Coke will have a lot of catching up to do with Starbucks in terms of ambiance."

Full article here.