March 16, 2006

Coffee News: Coke set to launch coffee-cola fusion drink

"Coca-Cola Blak is ready for its American debut.

After launching in France earlier this year, the Atlanta beverage company's (NYSE: KO) new carbonated coffee-coke fusion drink will be available in the United States starting April 3.

"There is no other beverage available today quite like Coca-Cola Blak," said Katie Bayne, senior vice president with Coca-Cola North America. "Imagine the refreshing taste of an ice-cold Coca-Cola that finishes with a rich essence of coffee. Only Coca-Cola can deliver that distinct combination of flavors."

For its U.S. launch, Coke reformulated Coca-Cola Blak to appeal to American tastes, it said. The product comes in a bottle that resembles the famous Coke contour bottle, but with black and gold accents. It will be sold in four-packs and individually."

Full article here.

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Posted by Jennifer at March 16, 2006 4:25 PM
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