Coffee News: McDonald's to tap into coffee trend by adding richer cup of joe Coffee News: McDonald's to tap into coffee trend by adding richer cup of joe Coffee News: McDonald's to tap into coffee trend by adding richer cup of joe

"McDonald's Corp. is changing its conventional cup of coffee for the first time in 30 years, hoping a stronger, richer blend will boost breakfast sales and better arm the burger giant in the ever hotter battle for coffee drinkers.

The new "premium roast" coffee is already being served in some Chicago-area stores, with a full nationwide rollout expected this month. To reinforce its premium name, the more robust coffee comes in a new paper-covered foam cup and black lid."

Full article here.

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