January 19, 2006

Wine News: eMbience and Drinknation raise the bar on mobile drinking content

"Be the hit of the party with Drinknation, a new mobile application which brings the breadth and depth of a Bartender’s Bible to the palm of your hand. Whether you’re in a bar or planning a house party, mixology 101 is only a flip (phone) away.

Drinknation is available through U.S. mobile carriers like Verizon, U.S. Cellular, Alltel, Cricket, MetroPCS, MidWest Wireless, Cellular South, and NTelos, and will be available next month on Sprint. It’s also available through international carriers like Tata, Telefonica Moviles, Telstra, and Hutch. The mobile service offers suggestions and special tips, and features drinks that turn ingredients into innovation.

Thinking before drinking
Revelers can now create their own speed dial of drinking by customizing a recipe file of favorite concoctions that will always be with them. The service also offers party games, like guessing a drink based on its ingredients, and a search function allows easy retrieval of popular recipes by name, ingredient, theme or category, as well as browsing for ideas and finding out what drinks are popular."

Full article here.