Food News: Cinnabon celebrates 20 sweet, sticky years
"Late in the summer of 1985, Rich Komen was on a quest: to find the world's tastiest cinnamon roll recipe.
A deal to bring T.J. Cinnamons franchises to malls in the West had fallen through, and he had a shop that was going to open soon.
"There we sat with a site that was going to open in 120 days, and no franchise agreement and no recipe," Komen, owner and founder of Seattle-based Restaurants Unlimited, told The (Tacoma) News Tribune for a story in Sunday editions.
A five-member taste-test team tried out more than 200 recipes over the next few months. They knew instantly when their search was over.
"It made the hair on the back of my neck stand up," Komen recalled."
Full article here.
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Posted by Jennifer at December 5, 2005 7:41 PM