December 3, 2005

Coffee News: Coke set to launch premium coffee line

"This Monday, Charlotte's Coca-Cola Bottling Co. Consolidated will be the first Coke bottler in the U.S. to launch a line of premium coffee drinks.

Coke Consolidated, the nation's No. 2 Coke bottler, is selling coffee under the "Cinnabon" name as part of a strategy to innovate with new products. The company is working with the line's maker, Brain Twist, to launch it at $1.99 per can in three flavors: caramel nut latte, cinnamon vanilla latte and espresso & cream. The drinks will be sold in cans.

"We think the Cinnabon brand is synonymous with warm dough and sweet frosting and we're bringing consumers a new experience in coffee drinks," said Lauren Steele, Coke Consolidated spokesman. Starbucks is "about to get some serious competition.""

Full article here.

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Posted by Jennifer at December 3, 2005 4:40 PM
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