Coffee News: Coke set to launch premium coffee line

"This Monday, Charlotte's Coca-Cola Bottling Co. Consolidated will be the first Coke bottler in the U.S. to launch a line of premium coffee drinks.

Coke Consolidated, the nation's No. 2 Coke bottler, is selling coffee under the "Cinnabon" name as part of a strategy to innovate with new products. The company is working with the line's maker, Brain Twist, to launch it at $1.99 per can in three flavors: caramel nut latte, cinnamon vanilla latte and espresso & cream. The drinks will be sold in cans.

"We think the Cinnabon brand is synonymous with warm dough and sweet frosting and we're bringing consumers a new experience in coffee drinks," said Lauren Steele, Coke Consolidated spokesman. Starbucks is "about to get some serious competition.""

Full article here.

Read More in: Coffee

Share this Article with others:

Related Articles:

• Coffee News: Try these recipes for the holidays - Oct 07, 2007
• Coffee News: Dunkin' Brands and P & G to Bring Dunkin' Donuts Packaged Coffee to Retail Outlets - Mar 03, 2007
• Get out of any gloomy mood with coffee cake - Feb 25, 2007

Came straight to this page? Visit The Cooking News for all the latest news.