November 21, 2005

Wine News: Holiday Wine Giving Tips and The Best Wine Gift of 2006

"Gifts, like it or not, says something about the giver, so make it special. Will your host recognize the bottle as the most heavily promoted wine from the tallest most well positioned tower of wine at a local liquor store? Or will the bottle stand out as something new with a taste to be remembered. While there is no one right wine gift the simple guidelines below greatly improve the chances your wine gift is a success.

Number one, make your wine a special gift. Merriam Webster defines special as “distinguished by some unusual quality; especially: being in some way superior.” Let’s be honest, liquor stores are confined to their distributors choices in wine which are largely based on shelf movement and profit margin. Yes, there are some great wines at your liquor store but most online wine shops specialize in rare or unique wines, not wanting to compete directly with your local liquor store. So, increase the chances of the originality of your gift by simply using Internet wines shops."

Full article here.