Coffee News: Coffee Drinkers and Their Habit

"A poll reveals that while many respondents 25 to 45 go to cafés like Starbucks, traditional brands still have a strong grip on them

To get a snapshot on how coffee drinkers feel about their brew these days, BusinessWeek asked Greenfield Online to survey its panel of consumers, which it regularly canvases on behalf of major marketers. A total of 1,096 people across the country responded.

But we were most interested in consumers 25 to 45, since those are the heaviest drinkers of specialty coffee -- espresso or premium-priced beans typically ground in the store or at home -- and the ones the big food companies fear losing for good. We got 445 in that age bracket, and of those, 298 said they drink coffee."

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