September 13, 2005

Coffee News: Taking drive-thru coffee to the next level

"EUREKA -- Rick Roberts chuckles when he recalls the first time his wife Kris first broached the subject of opening a drive-thru coffee shop in July of 1996.

”The coffee thing was my wife’s idea,” he said. “I just kind of blew her off.”

To set the scene, Roberts explains that at the time, the couple was at a crossroads in their life. After years of dedicating their lives to a Eureka youth ministry, the Robertses were ready to do something different. One sunny afternoon in a ministry fireworks booth in the Long’s Drugs parking lot on the corner of Myrtle and West, Kris told her husband that the corner would be a perfect place for “one of those” drive-thru coffee places.

A few months later while on a family vacation in Oregon serendipity brought them to a drive-thru coffee shop. It was a slow time, and the owner was ready and willing to tell the Robertses the ins and outs of the exploding drive-thru coffee market. "

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Posted by Jennifer at September 13, 2005 8:16 PM
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