Food News: Recipe cards part of 'Go Wild' push

"They aren't known for their catchphrases like "Bam!" and "Pork fat rules!" They don't have a nightly cooking show on the Food Network.

But just like Emeril Lagasse, chefs from some of the best-known restaurants in the Tar Heel state are trying to "kick it up a notch" for wild-caught shrimp, said William Small, supervisor for the N.C. Department of Agriculture and Consumer Services Seafood Marketing office.

They're participating in a promotion called the Chef's Ambassador's Club, in which they come up with original recipes using North Carolina seafood.

"We take the recipes, and we publish them on a nice full-color 7-by-9 card," Small said.

The cards, including a short biography about the chef, are then sent to newspaper food editors and extension home economists in the state, he said."

Read more: Recipe cards part of 'Go Wild' push

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Posted by Michael Dupuis at May 17, 2005 5:42 PM